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And if they need to develop a more sophisticated method for automatically screening tons of videos, they’ve got the resources to do it.Ginsberg is the first to admit that Match lagged behind during the massive shift to mobile, and they’ve spent the last few years playing catch-up.
Partly because there was no need to fix what wasn’t broken.
If all goes according to plan, Match Stories should be an efficient way to convey what your life is like and what matters to you — "Here's me fishing with my brother," or "I love to travel and have been all over the world," or, even better, "Here are my seventeen beloved Pomeranians." And while a photo and video compilation by itself doesn’t exactly feel revolutionary, the voice over is really the game changer.
It obviously lets you hear the person’s voice, which, if you’ve ever fallen for someone over chat only to realize they had an annoyingly high-pitched giggle in person, you know is crucial.
Whereas if you’re just looking for hookups, you probably aren’t interested in telling your life story to your potential matches.
Match also has an existing infrastructure for moderating a massive amount of user-generated content, so throwing video into the mix will not be back-breaking amount of work.
In fact, in their most recent Singles in America survey, Match found that 72% of singles think "someone’s voice makes a person attractive." So if you can gauge that right off the bat, you’ll be able to save yourself a lot of trouble. Are they off-puttingly taken with themselves or too reserved for your taste?